Autumn Moon®
Autumn Moon® Products - The Best Asian Pears in the World!
Autumn Moon® Brand History
Linking Premium Asian Pears to the U.S. Market
Orchard Direct Inc is dedicated to delivering fresh, delicious, and nutritious fruits from our contracted farms to American consumers. We specialize in comprehensive global supply chain management, including growing, packing, distribution, and marketing. After the bilateral fresh pear export agreement between the United States and China in 2015, our company successfully imported the first container of Sand pears from China to the United States.
Autumn Moon®: Cultivation & Trademark Creation
In 2015, Orchard Direct introduced the Japanese Akizuki pear for experimental cultivation in Laiyang, Shandong Peninsula. We believed that this variety had significant market potential, not only in China but also in the United States. After consulting with our legal team, we successfully registered the trademark Autumn Moon® (Reg.No. 6,088,959) and the 秋月® trademark (Reg.No. 6,045,854). Later, the Green Autumn Moon® trademark was also designated for a Korean pear variety.
Autumn Moon®: Growing Market Recognition
We standardize orchard management and product quality while investing significantly in marketing efforts. As a result of our extensive promotion in the U.S. market, our brand began gaining recognition in 2021. Today, Autumn Moon® pears rank as the top-selling Asian pears in the United States' Asian Market and are gradually gaining acceptance among American consumers.
However, we have uncovered instances of illicit importers counterfeiting our trademark and packaging to distribute low-quality Asian pears, significantly damaging the reputation of the Autumn Moon® brand. To safeguard our rights, we are collaborating with the United States Customs and Border Protection and pursuing legal action in a United States federal court.
Autumn Moon® Business Partnership and Pricing Strategy
Our Autumn Moon pear business partners fall into two main categories: orchard partners and regional exclusive wholesalers. Due to the high cost and perishability of Autumn Moon pears, we apply stricter screening standards for partners selling this product compared to our other products. We require that our partners meet the following criteria: First, they must have a substantial customer base of high-end consumers, particularly affluent Asian consumers. Second, they must have advanced cold storage facilities and strong logistics and transportation capabilities.
In accordance with the Robinson-Patman Act, we adhere to three pricing principles: 1. We offer the same price terms to all customers at a given level of trade. 2. When costs vary, we provide different prices to different customers. 3. We set a reasonable manufacturer's suggested retail price (MSRP) based on thorough market research and value positioning.
Factors affecting costs include:
- Whether there is a pre-established programmed procurement plan
- The quantity of the purchase order
- Whether a deposit or advance payment is made
- Whether there is a pre-established transportation and storage plan
- Whether the goods need to be stored in our warehouse
- Whether our trucks are required for transportation to the designated warehouse
- The timing of payments
- The level of cooperation in returns and exchanges
Autumn Moon® Brand Investment and Post-sale Support
Through comprehensive investment in the Autumn Moon® brand, we have maintained our leading market position and strong competitiveness in the Asian market, earning consumer trust and loyalty and laying a solid foundation for long-term success.
Market Expansion:
Over the past six years, we have expanded into new markets through food sampling and demonstrations, covering all costs and incorporating promotional offers as needed.
Marketing and Advertising:
In regions with significant brand influence, we have implemented a comprehensive marketing strategy, including online and offline advertising, social media promotion, and content marketing.
Product Quality and Innovation:
We ensure our product quality meets or exceeds market standards for food safety and taste, and we continuously introduce new packaging and products for Autumn Moon® pears to meet diverse consumer needs.
Sales Channels and Supply Chain:
We have expanded our sales channels and established an efficient supply chain to ensure prompt and high-quality delivery to consumers.
Insurance:
Comprehensive commercial general liability insurance, including broad-form vendor coverage, contractual indemnity liability, product liability, and excess liability endorsements, with limits of $5 million per occurrence and listing as an additional insured party.
We are committed to providing premium post-sales services to our recognized commercial customers, with key features including:
Return and Exchange Policy:
Unconditional return and exchange of goods within one week, free of charge, for any reason.
On-site Product Training and Marketing Investment:
Providing on-site product training for commercial customers to help them better understand and showcase the products, maximizing their value. Approved supermarkets will be funded for food sampling and demonstrations lasting no less than six days.
Customized Service:
Offering after-sales service plans based on customers' specific product needs, such as OEM packaging, exclusive discounts, and benefits, to enhance customer satisfaction.
Autumn Moon® pears became top sellers through sampling and demonstrations.
Venus® Apple
In Western mythology, Venus symbolizes the goddess of love and beauty. In the orchard, Venus® represents the ultimate expression of flavor and quality.
Appearance
The yellow fruit is elongated and oval in shape, with an average weight of approximately 247 grams. It has a well-proportioned, upright appearance, with a smooth skin and few, tiny lenticels. The flesh is a light yellow color.
Flavor/Texture
Crisp and juicy in texture, it offers a rich sweetness balanced with a refreshing acidity. The sugar content is high, with a soluble solids concentration reaching up to 21.7%. With its intense, fresh aroma and outstanding overall quality, Venus® apples are truly exceptional.
POP Chestnuts®
Appearance
POP Chestnuts® have a cultivation history of over 2,000 years in China, primarily grown in the Yanshan Mountains region. Recognized as a protected geographical indication product, POP Chestnuts® are known for their delicate appearance, with fruits typically oval or round in shape and a small hilum. The average single nut weight is 8.02 grams. The outer shell is mostly chestnut brown, reddish-brown, or purplish-brown, with a glossy surface and minimal fuzz. The shell is thin, and the inner skin peels off easily.
Flavor/Texture
The fresh nutmeat is pale yellow, while after roasting, the outer shell becomes glossy, and the flesh turns a rich golden yellow. POP Chestnuts® contain approximately 16% sugar, about 55% starch, and around 5% protein, making it highly nutritious with an excellent taste. The texture is fine and smooth, offering a strong glutinous quality and a rich, aromatic flavor.
